Scientific Documents

Natural Push-Up® Tablets and Capsules and female breast-enhancement process - Scientific substantiation of a health claim related to a Natural Push-Up® Tablets and Capsules, and imitating the female breast-enhancement process pursuant to Article 13(5) of Regulation (EC) No 1924/2006[1] - Scientific Opinion of the Panel on Dietetic Products, Nutrition and Allergies

Summary (25 KB)

Opinion (53 KB)

Summary

Following an application from The Natural Push-Up Company submitted pursuant to Article 13(5) of Regulation (EC) No 1924/2006 via the Competent Authority of The Netherlands, the Panel on Dietetic Products, Nutrition and Allergies was asked to deliver an opinion on the scientific substantiation of a health claim related to Natural Push-Up^® Tablets and – Capsules and imitating the female breast-enhancement process.

The scope of the application was proposed to fall under a health claim based on newly developed scientific evidence and/or claim including a request for the protection of proprietary data.

The foods which are subject of the health claim are two products: Natural Push-Up (NPU) tablets and NPU^® capsules containing hops as the claimed active ingredient. The Panel considers that the food (NPU tablets and NPU capsules) which is the subject of the claim is sufficiently characterized. The claimed effect is breast enhancement in terms of firmer and fuller breasts.

The target group is women between 18 years and menopause. The Panel considers the evidence provided does not establish that firmer and fuller breasts per se is a measure of breast function or beneficial to human health. The application contains two reports of randomised controlled trials which are proprietary and confidential, one analytical study published on the company’s website, and one study in rats. The analytical study and the study in rats are not considered pertinent to the claim.

The Panel considers that the significant weaknesses of these two intervention studies limit their value as a source of data to substantiate the claimed effect. The Panel concludes that a cause and effect relationship has not been established between Natural Push-Up^® tablets and capsules and the female breast enhancement process.